An Inside Look into NOW Foods
Thank you NOW foods & Fitfluential for sponsoring this paid post and event. All views expressed are our own. #NOWGetFit
The demand for natural dietary supplements and healthy foods has rapidly increased over the last decade. Like any product or service that experiences demand growth, so does the industry that serves that product or service. The increased popularity of natural dietary supplements, sports supplements, and healthy foods has spawned an overwhelming amount of companies seeking to make a name in the industry and be the next leader.
Unfortunately for them, the natural food and supplement industry already has a leader – a strong leader with ethical integrity, outstanding product quality, leading credentials, and a warm, inviting environment. That leader is NOW Foods. NOW Foods was founded in 1968 – before healthy food was mainstream, and they’re currently one of the most successful privately owned natural food companies on the planet.
NOW Foods 2017 Blogger Immersion Event
I recently had the pleasure of visiting NOW Foods headquarters and Midwest Operations in Bloomingdale, IL as part of the Fitfluential 2017 Immersion Event. It was a visit intended to immerse a group of very fortunate bloggers and I into the “NOW Foods experience” and company culture.
The visit lasted for 1-1/2 days, but the itinerary was jammed-packed full of health-focused activities and was one of the most enlightening experiences I’ve ever had!
We stayed at the beautiful Eaglewood Resort & Spa in Itasca, IL. Unlike most hotels or resorts that I’ve visited, Eaglewood Resort & Spa offers fitness classes to its guests. We participated in an early morning group workout called R.I.P.P.E.D. It was a HIIT (High Intensity Interval Training) type workout that lasted an hour and almost killed me! Just kidding about the “killed me” part, but seriously… It was exhausting for me because of my love for strength training and lack of cardio training.
After our workout, we were able to make our own DIY gym equipment cleaning spray with NOW Foods essential oils and DIY muscle massage oil. This oil was made using NOW Foods Arnica warming oil and an assortment of calming essential oils like: lavender, sandalwood, and chamomile.
During our tour, we learned about NOW Foods’s commitment to overall product quality, which starts at the incoming inspection of raw ingredients where they’re tested for authenticity, contaminants, and adulterants. In fact, NOW Foods is one of the only natural foods company to test their raw ingredients for radioactive contaminants – and guess what, they’ve actually rejected incoming ingredients for failing this test! That’s scary!
The next stop was the NOW Foods Midwest Operations facility located in Bloomingdale, IL. This facility was one of their manufacturing facilities producing some of the numerous NOW Foods supplements that I’ve grown to love over the last few years.
We got a detailed tour of the manufacturing facility. Some of the products I witnessed being manufactured were cinnamon capsules, whey protein isolate powder, grape seed oil capsules, and amino acid powder. This tour transitioned me into all-out “Geek Mode” because of my manufacturing engineering background. My witnessing of automated machinery manufacturing products that I actually use, was the equivalence to Charlie visiting the Willy Wonka’s Chocolate Factory. It really was sort of magical!
We also had the privilege of touring the numerous quality assurance laboratories in the corporate headquarters. It’s more than evident how much NOW Foods is committed to their product quality by the sight of their various laboratories – each specializing in its own test to ensure product safety and purity. I could write a whole post on just the different types of testing they perform in-house because the list is so extensive – Inductively Coupled Plasma – Mass Spectrometry (ICP-MS) and gravimetric analysis are just 2 of the tests employed.
During our visit to the test kitchen, my taste-buds were blown away. We were able to taste test some brand new flavor infused coconut oil (butter and garlic) and nutty infusions nut butter, like ginger wasabi and mango chili… they were so good! I can’t wait to buy jars of each flavor!
NOW Foods dedication to product quality is one of my main reasons for supporting NOW Foods.
I work professionally as a Manufacturing Engineer in the Medical Device industry, so I’m familiar with the importance of regulations, certifications, Good Manufacturing Practices (GMP), and a strong quality system. NOW Foods exhibits all of these things. I feel confident that their products are safe for me and my family to consume if taken as directed.
Join us for a NOW Foods Get Fit for Summer Twitter chat tonight, May 11th at 9pm EST!
As a gracious thank you from NOW Foods, one winner will receive a NOW Foods box of goodies valued at $350!! We received the same one and let me tell you, it is AMAZING!!!!!!! Open to continental US residents 18+ Ends 5/19/17 at 11:59 pm est. Good luck!